Cold emails are often dismissed as spam, but when done right, they can be a powerful tool. According to a study by HubSpot, personalized emails improve click-through rates by 14% and conversion rates by 10%. The key? Genuine personalization.
Start with research. Know your recipient’s pain points, achievements, and interests. Mention something specific about their work or company. Avoid generic templates—your email should feel like it was written just for them.
Pro tip: Use their name in the subject line. Emails with personalized subject lines are 26% more likely to be opened. But don’t stop there. Tailor the body to show you’ve done your homework. A little effort goes a long way.